Discover the benefits of using pre-written email templates and snippets as a BDR to save time and effort in your outreach efforts.
As a BDR, your primary goal is to generate leads and book meetings. In order to effectively reach out to potential clients and prospects, having well-crafted email templates is crucial. Templates not only save you time but also ensure consistency and efficiency in your communication which will boost your meeting conversions.
Many top performing BDRs claim that their best performing email is the automated template that is sent out right after they tried calling a prospect, which is titled: "Just gave ya a ring, !". Crazy!
Using templates allows you to streamline your outreach process and focus on personalization rather than spending valuable time crafting individual emails from scratch. Yes, that's right, you can still personalize and add value without writing every email from scratch. Sales engagement softwares such as Outreach.io & Salesloft provide a foundation that can be used to easily customize and tailor emails to specific prospects, industries, or scenarios.
In addition, templates enable you to maintain brand consistency and messaging across all your outreach efforts. By using a standardized template, you ensure that your company's value proposition and key messages are effectively communicated to your audience, reinforcing your brand identity.
Moreover, templates can be continuously improved and optimized based on their performance. By tracking metrics such as open rates, click-through rates, and response rates, you can accurately identify which templates resonate the most with your target audience and make necessary adjustments to increase engagement and conversion rates.
Overall, templates are an essential tool for BDRs, providing a structured and efficient approach to outreach while maintaining professionalism and consistency in your communication.
Incorporating pre-written email templates into your outreach strategy can significantly enhance your effectiveness as a BDR. Here are some steps to effectively utilize these templates:
1. Understand your target audience
Before selecting templates, it's crucial to have a clear understanding of your target audience. Consider their pain points, challenges, and motivations. This knowledge will help you choose the most relevant templates for your outreach. You should have templates ready to go in your arsenal that are labeled, for different personas, industries & situations.
2. Select templates that align with your goals
Different templates serve different purposes, such as introducing your company, following up on a cold call convo, getting referred to a colleague, or nurturing leads. Choose templates that align with your specific goals and the stage of the sales cycle you are in.
3. Personalize the templates
While templates provide a framework, personalization is key to establishing a genuine connection with your prospects. Customize each template by adding personalized details, referencing specific pain points, or highlighting relevant industry insights.
Utilize custom variables within your outreach software that you can pull into your emails. For example, if your selling point is highly dependent on if the company is hiring engineers, create a custom variable when sequencing an account for the first time titled "# engineer job postings", and pull this into your emails.
"Hey , was just checking out {}'s job postings and noticed you're hiring engineers which is great to hear! Typically companies face XYZ challenges when it comes to scaling their dev teams. open to a quick chat this Thursday to learn how you can solve this?"
4. Test and track performance
As you start using the templates, track their performance metrics. Monitor open rates, click-through rates, and response rates to identify which templates are resonating the most with your audience. Use this data to refine and optimize your templates for better results. When A/B testing templates, try not to change too much between your variations as that will make it hard to tell which changes contributed to the impact.
🔥 Hot tip: A great way to test open rates is to have a variety of subject lines for the same emails.
5. Continuously update and improve
Templates should not be set in stone. As your prospecting efforts evolve and you gather feedback, make necessary updates and improvements to your templates. Stay up-to-date with industry trends and incorporate new strategies to keep your outreach fresh and effective. For example, try adding dynamic GIFs or personalized Loom videos in your templates and see how they affect reply rates.
By incorporating pre-written email templates into your outreach strategy and following these steps, you can streamline your workflow, increase your efficiency, and ultimately drive better results as a BDR.
Every template should include a call to action (CTA), which is an ask from the prospect. Having this will drastically improve the odds of you booking a meeting with your prospect.
Research has found that outbound emails that leverage a CTA earn 371% more clicks than those with multiple CTAs or no CTA at all. That means if you’re failing to include them, you’re leaving potential meetings on the table! 1
CTA Examples:
Subject: Just gave you a ring,
Hey , just tried calling but couldn’t connect.
Per my last email, any interest in a brief call this week to discuss {}'s XYZ pain point?
Kind regards,
Subject: Thoughts?
Thoughts on this ?
Are you avail to discuss this Thursday?
Subject: Is this not relevant to you, ?
, been reaching out for a couple weeks now after noticed your on the team over at {}. Is X not something you're working on though? If not, could you point me in the direction of who might be tackling this?
Thanks!
Subject: Referred by Insert Name,
Hey , NAME recommended that I reach out to you regarding {}'s Insert Painpoint.
Reaching out from Your company name, we're a Company value prop & noticed that you might be facing XYZ challenges.
Do you have availability next week to discuss any of the below topics?
1. Pain Point 1
2. Pain Point 2
3. Pain Point 3
Kind regards,
Subject: Follow-up on our call
Appreciate you taking my call just now ! As mentioned, I read on ! As mentioned, I read on {{company}'s website that you might be facing XYZ challenges from your initiative to {{custom_variable}} and {{custom_variable}}.
Your company name is a value prop.
Would your colleague be open to having a chat next week to discuss some of the below topics?
1. Pain Point 1
2. Pain Point 2
3. Pain Point 3
Kind regards,
{{sender.first_name}}
Campaign Monitor. (2022, July 26). 75 CTAs your next email campaign needs (Updated). Campaign Monitor. https://www.campaignmonitor.com/blog/email-marketing/75-call-to-actions-to-use-in-email-marketing-campaigns/#:~:text=Why%20is%20a%20call%20to,a%20brand%20and%20a%20consumer.